sábado, 19 de marzo de 2016

The Use of ICT on Languages 2

TRANSLATION 2
THE NEW INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) AND TRANSLATION COMPETENCE
TRANSLATION COMPETENCE.

·         It is something that distinguishes a bilingual person from a professional translator.
·         The competence needed to translate has also evolved due to different factors, mainly technological factors. In order to be a competent translator it is necessary to be computer literate and to keep one’s information technologies skills updated.
·         Competence is the combination of skills, attitudes and behavior  that leads to an individual being able to perform a certain task to a given level.

AUTHORS THAT HAVE DEFINED “TRANSLATION COMPETENCE.

       Bell (1991: 43) defines translation competence as “the knowledge and skills the translator must possess in order to carry out a translation”.
       Hurtado Albir defines it as “the ability of knowing how to translate” (1996: 48).
       Wilss says translation competence calls for “an interlingual supercompetence [...] based on a comprehensive knowledge of the respective SL and TL, including the text-pragmatic dimension, and consists of the ability to integrate the two monolingual competencies on a higher level” (1982: 58).
       Process of the Acquisition of Translation Competence and Evaluation (2000, 2003, 2005).
Translation competence is the ability to carry out the transfer process from the comprehension of the source text to the reexpression of the target text, taking into account the purpose of the translation and the characteristics of the target-text readers.

 TRANSLATION COMPETENCE MODEL (PACTE)

       The bilingual sub-competence consists of the underlying systems of knowledge and skills that are needed for linguistic communication to take place in two languages.
       The extra-linguistic sub-competence is made up of encyclopedic, thematic and bicultural knowledge.
       The translation knowledge sub-competence is knowledge of the principles guiding translation, such as processes, methods, procedures, and so forth.
       The instrumental sub-competence comprises the knowledge required to work as a professional translator, such as the use of sources of documentation and information technologies applied to translation.
       The strategic sub-competence integrates all the others and is the most important, since it allows problems to be solved and ensures the efficiency of the process.
       The psycho-physiological components are cognitive and behavioral and psychomotor mechanisms.

SUB-COMPETENCES PROPOSED BY KELLY (2005)

       Textual and communicative competence
       Cultural and intercultural competence
       Competence about the knowledge of the theme of the translation
       Professional and instrumental competence
       Interpersonal competence
       Competence related with the aptitudes necessary for a good composition and production of texts.

GENERAL ICTS FOR TRANSLATORS.

The Internet.

       One of the most important tools offered by the Internet arethe search and location information engines.
       They allow to access in a few seconds to an enormous quantity of interrelated information. Further, the usefulness of these tools in our work as medical translator will be explained.

The use of corpus linguistics.

       It is classified in two types:
1. The monolingual corpora (for example Corpus de Referencia del Español Actual) of the Royal   Spanish Academy.
     2. Bilingual corpora, it is divided in parallel corpus and comparable corpus.

Concordance generator programs.

       They can find all the times that a certain term appears in a text or in several texts written in electronic format.

SPECIFIC ICTS FOR TRANSLATORS.

Machine translation (MT).

       Machine Translation is a procedure whereby a computer program analyzes a source text and produces a target text without further human intervention.

Computer-assisted translation (CAT)

       Is a form of translation wherein a human translator creates a target text with the assistance of a computer program. The machine supports a human translator.
       Effective use of translation technology starts from the translator's point of view.

PHASES OF TRANSLATION: RECEPTION, TRANSFER, AND FORMULATION.

Reception phase.

       It is about to fully understand the content of the source text. (Internet)

Transfer phase.

       The adaptation of the source text information to the context of the target text culture is uniquely translational.

Formulation phase.

       Confronts the translator with challenges regarding the production of the target language text. (Dictionaries and terminology databases)


CONCLUSIONS.
       The new Information and Communication Technologies are very useful for the professional translator.
       In order to be a competent translator in our days it is necessary to make use of the new ICTs, mainly the general ICT tools.

 
SERVICES 2THE ROLE OF THE INFORMATION AND COMMUNICATIONS TECHNOLOGY SECTOR in Expanding Economic Opportunity


The past fifty years have witnessed a “revolution” in global economic growth. Yet not everyone has participated in this revolution. More than 65% of the world population, over four million people, still lives on the equivalent of less than $4 per person per day.
The world’s poor are severely constrained – and often completely lacking- in opportunity to do better for themselves.
When we think about eradicating poverty, we should think broadly about creating economic opportunity.

“Economic opportunity enables people to manage their assets in ways that generate incomes and options”.
Four key strategies companies can use to expand economic opportunity:

The role of ICT Sector in Expanding Economic Opportunity

The Information and Communication Technology sector has been a pioneer and a powerful catalyst in addressing the needs and interests of low-income communities in developing countries.
In the 1980s, “universal access” was a goal, but not the reality of the legacy PTTs (post, telephone and telegraph services).
Today, the sector includes hardware, software, the Internet, telephony and content, application and support service, provided by entities ranging from corporate giants to garage entrepreneurs.

ICT:
·       
             Reduce transaction costs and thereby improve productivity
          
       Offer immediate connectivity- voice, data, visual- improving efficiency, transparency and accuracy
·       Substitute for other, more expensive means of communicating and transacting, such as physical travel
·         Increase choice in the market place and provide access to otherwise unavailable goods and services
·         Widen the geographic scope of potential markets, and
·         Channel knowledge and information of all kinds.

World Bank surveys of approximately 50 developing countries suggest that “firms using ICT see faster sales growth, higher productivity and faster employment growth”.

ICTs help address economic opportunity obstacles
·         
       Geographic isolation
·         Lack of competition and high prices for consumers
·         Lack of information and low prices for producers
·         Legal exclusion
·         Political voice
·         Social capital

To fulfill their potential, ICTs require clean and consistent power, a robust, accessible and affordable connectivity network, technical literacy, skilled users and support systems, functional markets, and supportive regulatory and policy frameworks.

ICTs among low-income consumers and households will continue to grow:
1.     
           Technological capacity and capabilities continue to expand, and costs continue to fall.
2.       ICTs become cheaper and more powerful
3.       Economic opportunity expands.
This will generate new demand for software, hardware and services.

Innovation

There are two main mechanisms for this.
1.       Low-income customers have very sophisticated requirements in terms of relevance.
2.       As ICT ecosystems develop, local equipment manufacturers, software developers, contents and service providers, another -including users themselves- can also be sources of innovation, either adding value to the technologies large companies are offering or informing innovation by those companies themselves.
In addition, ICTs can be expected to facilitate many of the innovations that will “blow back” in other industries from manufacturing to medicine, as well.
Companies are also creating additional economic opportunity by working to bring smaller, local firms into their business ecosystems –for example, as manufacturers, software developers or retailers.

Selling to local markets

We see two essential and interlocking growth strategies in the ICT sector:
Horizontal deepening: is essentially about adding new customers.
Vertical deepening: Modalities seek to grow markets by connecting technology more directly to opportunities and services that increase productivity income and quality of life thus straightening its value proposition to the purchaser.

Cross-cutting considerations:

·         Learning about the market
·         Designing products and services to meet the market’s specific needs
·         Business model innovation
·         Collaboration
·         Patience

Developing human capital
Large ICT companies are employing deliberate human capital development strategies aiming to develop employees, business partners, and customers, both present and future.
The ICT sector requires a certain level of comfort with technology among customers. Most mayor firms have implemented technical literacy programs.

Helping to optimize the “rules of the game”

Large ICT companies are helping to optimize the rules of the game for economic opportunity primarily by advocating for standards, regulations, and policies that support innovation and growth in the sector. A number of issues or dilemmas are of specific importance to the sector in expanding economic opportunity for the poor.

Access and infrastructure: many ICT companies are addressing access and infrastructure issues through business investment and innovation.

Standards-setting: as new technological capabilities emerge, new standards need to be developed so that markets can be imagined, created, and served-expanding economic opportunity for individuals, entrepreneurs, and institutions of all types and sizes.

Intellectual property rights regimes: intellectual property (IP) rights are critical to sustain innovation in the ICT sector, and yet as knowledge becomes privatized, commoditized, and expensive, developing countries risk being priced out of the market for the knowledge they need to advance.

Regulatory harmonization: harmonization between telecommunication and financial regulators will be key to enabling innovation and experimentation with business models that cross traditional industry lines (such as providing financial services via mobile phone or storing health information on data cards).
 
Conclusions
A number of factor distinguish the ICT sector in its potential to expand economic opportunity. First, its products and services enable individuals, firms, governments, and other players to expand their economic opportunities as well as create them for others.
Second, ICT companies know well this dynamic isn’t automatic, but rather depend on a wide range of other factors and players. This interdependence has led them to take network or ecosystem strategies which often create large numbers of business opportunities for others, smaller firms.
Third, underlying these ecosystem strategies are a fundamental collaborative capability and culture.

Teaching 2
An Effective use of ICT for 
Education and Learning by Drawing on Worldwide Knowledge, Research, and Experience: 
ICT as a Change Agent for Education
 Review

The use of ICT in education lends itself to more student-centred learning settings.
But with the world moving rapidly into digital media and information, the role of ICT in education is becoming more and more important and this importance will continue to grow and develop in the 21st century

Introduction 

ICTs have become within a very short time, one of the basic building blocks of modern society.
Computers and their application play a significant role in modern information management, other technologies and/or systems also comprise of the phenomenon that is commonly regarded as ICTs.

Near the end of the 1980s, the term ‘computers’ was replaced by ‘IT’ (information technology) signifying a shift of focus from computing technology to the capacity to store and retrieve information. 

This was followed by the introduction of the term ‘ICT’ (information and communication technology) around 1992. 

The field of education has been affected by ICTs, which have undoubtedly affected teaching, learning, and research. 
Initially computers were used to teach computer programming but the development of the microprocessor in the early 1970s saw the introduction of affordable microcomputers into schools at a rapid rate.

The 1990s was the decade of computer communications and information access:

•internet-based services such as electronic mail and the World Wide Web (WWW).
•CD-ROM became the standard for distributing packaged software (replacing the floppy disk)

Technologies in the educative process has been divided into two broad categories: 

•ICTs for Education
•ICTs in Education. 

ICT enhancing teaching and learning process

For many years course have been written around textbooks. Teachers have taught through lectures and presentations interspersed with tutorials and learning activities designed to consolidate and rehearse the content .

Contemporary ICTs are able to provide strong support for all these requirements and there are now many outstanding examples of world class settings for competency. 



According to Zhao and Cziko (2001) three conditions are necessary for teachers to introduce ICT into their classrooms:

•teachers should believe in the effectiveness of technology,
•teachers should believe that the use of technology will not cause any disturbances.
•teachers should believe that they have control over technology.


ICT enhancing the quality and accessibility of education


One of the most vital contributions of ICT in the field of education is- Easy Access to Learning. With the help of ICT, students can now browse through e-books, sample examination papers, previous year papers etc. and can also have an easy access to resource persons, mentors, experts, researchers, professionals, and peers-all over the world.

ICT enhancing learning Environment

•ICT is changing processes of teaching and learning by adding elements of vitality to learning environments including virtual environments for the purpose
•ICT is a potentially powerful tool for offering educational opportunities
•ICT provides opportunities to access an abundance of information using multiple information resources and viewing information from multiple perspectives
•ICTs have an important role to play in changing and modernizing educational systems and ways of learning.

ICT ENHANCING LEARNING MOTIVATION

•ICTs are also transformational tools which, when used appropriately, can promote the shift to a learner centered environment.
•ICTs, especially computers and Internet technologies, enable new ways of teaching and learning rather than simply allow teachers and students to do what they have done before in a better way
•Along with a shift of curricula from “content-centered” to “competence-based”, the mode of curricula delivery has now shifted from “teacher centered” forms of delivery to “student-centered”



ICT enhancing the scholastic performance

•the impact it has on students’ academic performance. ICTs are said to help expand access to education, strengthen the relevance of education to the increasingly digital workplace, and raise educational quality
•The direct link between ICT use and students’ academic performance has been the focus of extensive literature during the last two decades.
•The students also learned more in less time and liked their classes more when ICT-based instruction was included
•ICT can help deepen students’ content knowledge, engage them in constructing their own knowledge, and support the development of complex thinking skills
 
Review 

•it will increase flexibility so that learners can access the education regardless of time and geographical barriers
•Similarly wider availability of best practices and best course material in education, which can be shared by means of ICT, can foster better teaching and improved academic achievement of students

miércoles, 16 de marzo de 2016

Services Blogs



BLOG 1
I consider this blog very important and interesting it talks about what it takes to be in pr, also it mentioned all the skills that the people need to do a good work in this topic.  They give a lot of advices about how to deal with customers in a best and efficient way.


These are some of the topics that they explain:
  • Be Proactive
  • Be Competitive/Aggressive



http://www.shiftcomm.com/blog/what-it-takes-to-be-in-pr/


BLOG 2
This blog talked about the technology and how this help now on these days to make PR is very helpful, also it mentions the risks that can occur as well as how we can use this for our benefit.

http://prsay.prsa.org/







BLOG 3
This blog explain the social media fuels content marketing and it mentioned how it work and includes optimize, plan, distribute and publish, also it talks about some applications like apple, facebook and google, all this is the perfect weapon for PR because is where the audience see all the advertisements.

http://prblog.typepad.com/


miércoles, 2 de marzo de 2016

The use of ICT on languages 1

ICT for sustentable development: Defining a global research agenda (Chapter 2)

  • Information and Communications Technology and Development
  • ICT is viewed as both, a means and an end for development.

Why?
  • ICT has an increasing role to play. This because during 1995 to 2002 the US had an impressive overall growth…one third of this growth was attributable to ICT.
  • Experts have sought a means for ICTs to find a way to help developing countries

WSIS
  • The World Summit on the Information Society

The main problem
  • Based on the ITU report, an estimated one-third of the world has never made a phone call and only one tenht have used the internet!!

Continual March  ICT
  • In 1965 Gordon Moore  (of  Intel) predicted that computing power would double every 18 months
  • Dramatically briging down the costs.
  • We need just to wait to make ICT affordable

ICT Challenges
AccessgInformationgKnowledgenOPPORTUNITY
  • Access is a several bottleneck for increased ICT use. But we all know that telecommunication cost are the largest component
  • Hardware, software and connectivity costs
  • Affordability is a prime factor in the digital divide.

Robustness
       Telecommunications equipment is designed to have “five 9s” of realiability, 99.999% uptime, or just 5 minutes of downtime per year.
Content
       Much of the content today is not in local languages, or directly useful for most people.

Security is a concern even for uninformed or unaware end-users. It places an implicit cost on all transactions
Internet control, architecture and addressing.
       Internet Governance is closed linked to what we want the Internet to do.
       Some changes may be required to make it more inclusive, reliable, and responsive to users needs.
Regulation and Policy
       Government policies drive technology adoption, innovation and investements.
       Countries with fewer restrictions often find higher levels of ICT adoption.

Wireless: access technologies hold great promise for developing regions given low usage densities and limited legacy  (wireline) deployment.
Energy and Power
       Availability of electricity is a critical pre-requisite for ICT; the alternative of standalone solutions are very expensive.
Economic models, markets and role of ICT
       Market-driven models alone will not push ICT into developing regions.
       Leapfrogging into advanced technologies offers strong potential for cost-effective deployment.

       Developing regions are a large but untapped market…but their needs are not neccesarily the same as in developed regions.


Factor affecting teacher´s use of ICT

Information and communication technologies: Can change, simulate, gather, transmit. 
Teacher: Should become effective agent to be able to make use of technology in the classroom.
Training programTechnology should be used as a tool to support the educational objectives. 


Factors of use ICT
 Objectives (Plomp, 1996)
  •   As object of study: Learning about ICT for daily life.
  •   As aspect of a discipline: The development of ICT skills for professional purposes.
  •   As medium for teaching and learning: Focuses on the use.

Factors
  •   Manipulative: Attitudes of teachers
  •   Non manipulative: Factors that can not be influenced directly by the school such as age and teaching experience.

Personal Characteristics of Teachers
          Personal characteristics of teachers are an important influence on how easily they take up an innovation.
          There are two groups of adopters: earlier adopters and later adopters.
          Earlier adopters: differ from later ones in tending to show greater emphaty, less dogmatism, ability to deal with abstractions, greater rationality, less fatalism anf higher aspirations.
          Later adopeters: more realistic, steadier in their judgments, less willig to take unnecessary chances, having preference for being guided by experience and whith a more realistic appreciation of possibilities than earlier adopters.

Parent and Community Support
          Instead of taking innovative ICT-based learning to the student, the students are taken to the innovative learning
          When parents are encouraged to participate in and contribute to change management activities whitin a school’s ICT master plan, change occurs more quickly.

Manipulative School and Teacher Factors

Availability of Vision and Plan about the Contribution of ICT to Education
          “A vision gives us a place to start, a goal to reach for, as well as a guidepost along the way” (Ertmer, 1999)
          Users of technology must have a fundamental belief in the value of innovation or the innovation is dommed to failure
          It is crucial to involve those who hace a stake in the outcomes, including teachers, parents, students and the community, and allow them to positive attitudes.
Accessibility
          Computer acces has often been one of the most important obstacles to technology adoption and integration worldwide.
          The lack of funds to obtain the necessary hardware and software is one of te reasons teachers do not use technology in their clases. (Mumtaz, 2000
          Teachers who had computers were more likely to use them in instruction than teachers who did not; more than 50% of teachers who had computers used them for research and activities related to lesson preparation.

Availability (National Center for Education Statistics)
  • time 
  • Experiment 
  • Reflect 
  • Interact 

Available Support & Computer Attributes
  • Teachers did not want to use computers because they were not sure where to turn for help when something went wrong while using computers.
  • Appointing an ICT coordinator or head of the ICT departmentin each school helps to assure administrative and pedagogical support for the teachers.
  • Lack of on-site support is one of the reasons that teachers do not use technology in their classes.
School Culture
          <The basic assumptions, norms and values, and cultural artifacts that are shared by school members>
          One of the major challenges facing developing countries is to make technology an essential part of the culture of people
          A new technology in a society depends on how well the proposed innovation fits the existing culture.
          If the technology is not receiver well by teachers, there must be a mismatch og values between the culture of schools and the technology
Evaluation:Guskey (1998)
          Preformative evaluation:  Assesses educators. Intended goals are clarifies and strategies for gathering data about reaching them are set
          Formative evaluation: is conducted during the professional development activity. Provides feedback and changes that can be made to make it more valuable to participating educators.

Efaw (2015)
          Learning
          Practice
          Feedback

ICT for Translation and Interpreting: The relevance of New technologies for the training of expert linguists 

Introduction

Expert linguists are more and more in demand in an increasingly globalised society, yet there is a growing shortage of competent, trained language experts.

This worrying situation has been highlighted recently in the Paris Declaration: the participants to the International Annual Meeting on Language Arrangements, Documentation and Publications released a statement, condoned by the UN, in which they highlighted the “global shortage of qualified linguists” and warned that if the situation wasn’t addressed, “international organisations will be unable to perform their vital tasks”.

The latest recruitment competition for EU translators and interpreters was launched shortly after with a similar message ; European institutions anticipate a similar shortage in the next ten years, as between 40% and 50% of the current Directorate General for Interpreting staff are due to retire.




A critical analysis of the way ICT are used in translation and interpreting courses at Heriot-Watt University, by considering how they support different stages of the learning process.

Using ICT for expert linguists training resources : production and accessibility

As Dewey (1938), Gibbs (1988) and Kolb (2005) have stressed, experience is essential in the learning process: learners “learn by doing”. But for the experience to be valid, it is essential that they learn “in context” (McLellan, 1994) and the context and activities need to be authentic.

While traineeships and “legitimate peripheral participation” (Lave and Wenger, 1991) are commonly integrated in other skill-based professions, it is however much more difficult to set up internship schemes for interpreting students: there are practical issues.

ICT can however help overcome this issue, as Herrington and Oliver suggest: “Many of the researchers and teachers exploring the model of situated learning have accepted that the computer can provide an alternative to real-life setting, and that such technology can be used without sacrificing the authentic context which is a critical element of the model” Course material design at Heriot-Watt University is based on lecturers’ professional experience as interpreters and also on the research they carry out with interpreting users.

ICT have considerably improved training possibilities for expert language students here: access to practice resources used to be limited (practice materials for interpreting could only be used in specific labs on campus) but the VLE overcomes these limitations by becoming, in effect, a purpose-made media-library accessible at all times and from anywhere.

Empowering students and fostering team-work and professional skills

Kolb (1984) identified a dichotomy in learning styles, between learner who apprehend the process as “active doers” and those who are “reflective watchers”.

Expert linguist training needs to be designed to ensure that all types of learners can engage with the tasks, something which ICT facilitates. To illustrate that, let us consider the case of translation classes for final year MA students, and see how the use of the VLE, and in particular of the wiki tool, enables a situated-learning approach, as explained by Herrington and Oliver (1995). Firstly, it can support a collaborative construction of knowledge: groups can be created on the VLE, and then be assigned a page on the wiki, where they exchange and annotate their joint translation.

Having a virtual common work-page enables each type of learner to intervene at the stage which corresponds to their learning process.

Enabling a reflexive and critical learning experience
For the learning process to be complete, it is important that the observation and practice of the tasks be followed by an analytical process and an evaluation. This is the reflection, articulation and integrated assessment which Herrington and Oliver (1995) refer to. ICT can contribute to this process too: as explained, the wiki tool of a VLE facilitates an analytical reading of the translations through the editing/proof-reading task. Students fulfilling that role have naturally taken upon themselves to not just correct but also annotate the changes they make to the text.

Similarly, assessment can be integrated in this exercise with the intervention of the lecturer. In this case, it will be a formative assessment, which again is consistent with the need for coaching and scaffolding identified as part of the situated learning experience.

The reflexive and critical dimension, which will foster flexibility and an awareness of professional skills in expert linguists, can be further enhanced by ICT, in particular for interpreting. By guiding learners through the different stages of the learning cycle (Kolb, 1984), the process and its benefits are made explicit and learners then consider the online resources as a source of experience rather than as an experiment, thus taking ownership of their further personal skills development.

Conclusion

ICT can add to the quality of the training of expert linguists in a time when such specialists are in great demand. The variety of pedagogical tools provided by these new technologies facilitate the production of authentic materials, enabling a valuable situated learning approach. ICT also offer flexibility, and the means to adapt the learning process to suit different types of learning patterns so that learners can all engage with the process. These technologies also foster collaborative work, making students aware of the various roles around their future profession, and they provide the means to accompany and support learners in a constructive way throughout the acquisition of techniques and skills, allowing also for the assimilation of a critical attitude which empowers them and enables them to become independent professionals.